The Fuel Diagnostic
Get the read-out before you pay anyone to fix anything
Nobody books the mechanic before the diagnostic. You plug the car in, you read the fault codes, and then you decide what is worth fixing. This is that, for how your business shows up online. 7 checks, a few minutes, and the report is yours whether or not you ever speak to us.
Free. No card, and you do not need to book a call to get the report.
Not the same as the Fuel Check. This one scans what is publicly true about your business and scores it. The Fuel Check asks you six questions about how the business actually runs, which is the half no scanner can see. Most people should do both, and they take about the same time.
The 7 points
Each one is a question a customer answers about you without ever telling you the answer.
- 1Business detailsCan a customer find you, and reach you the way they prefer?
- 2Techno stackCan you measure what your marketing is doing?
- 3Google Business ProfileDoes the listing customers actually see hold up?
- 4ListingsDo 31 directories agree about who you are?
- 5Online reputationWhat do people find when they check you out?
- 6Website performanceDoes the site load before people give up?
- 7Local SEO heatmapWhere on the map do you actually rank?
What one actually looks like
We ran it on ourselves. Insert Fuel scored 32, and here is the whole thing, including the part where a marketing company has no tracking pixel and turns up nowhere on a map of its own city. Showing somebody else’s flattering report would prove less.
Insert Fuel
insertfuel.comMarketing audit report for Insert Fuel - Marketing AI & Automation
Run August 2026
4650 Mangum Road, Houston, TX 77092
Business details
Techno stack
Google Business Profile
Listings
Online reputation
Website performance
Local SEO heatmap
- Business detailsCan a customer find you, and reach you the way they prefer?75%
Name, address, phone and email all present and all agreeing with each other, which is more than most businesses manage. The gap is the website: no chat, so every visitor who is not ready to pick up the phone has nowhere to go.
- Business name, address, phoneConsistent
- Text enabled numberFound
- Chat widget on websiteNot found
- Techno stackCan you measure what your marketing is doing?20%
Almost nothing is installed. No Tag Manager, no Meta pixel, no Ads conversion tracking. Every pound spent on traffic to this site currently lands somewhere we cannot see, which is the single most expensive line in this report.
- Google Tag ManagerNot found
- Meta pixelNot found
- Ads conversion trackingNot found
- Google Business ProfileDoes the listing customers actually see hold up?75%
Verified, with the address, hours and phone right and 53 reviews at a clean 5.0. Photos and posts are thin, and the profile has not been posted to recently, which is the part Google reads as an inactive business.
- VerifiedYes
- Address, phone, hoursComplete
- Photos and recent postsThin
- ListingsDo 31 directories agree about who you are?3%
One directory out of 31 has us right. Thirty have no record at all, including Yelp, MapQuest and Facebook. Nobody chooses a marketing company off Tellows, but the absence is what local search reads as a business that might not exist.
- Exact match1 of 31
- No match at all30 of 31
- Name, address and phone accuracy3%
- Online reputationWhat do people find when they check you out?0%
Scored zero on the first pass because the review scan had not finished. It came back at 100%: 50 reviews analysed, 50 positive, none negative, 98% of them answered. The one weak number is speed, at over 30 days to reply, and a reply after a month reads as an obligation.
- Reviews analysed50, all positive
- Replies sent98%
- Average response time30+ days
- Website performanceDoes the site load before people give up?50%
SEO scores 82, which is fine. Speed does not: interactivity at 39 and largest content at 44 mean the page is visibly there before it is usable. Thirteen things flagged on desktop and eleven on mobile, and most traffic is mobile.
- Overall SEO score82%
- Interactivity39%
- Mobile issues flagged6 should fix
- Local SEO heatmapWhere on the map do you actually rank?0%
Outside the top ten at all 49 points of a 7x7 grid across a 4.3 mile radius of Houston, for the term a customer would actually type. Rank changes with where the customer is standing, and right now it does not change: we are nowhere from every one of them.
- Keyword searchedMarketing agency
- Grid searched7x7, 4.3 mile radius
- Points inside the top 100 of 49
Core Web Vitals
Google reads these when it decides what your page experience is worth.
Page Health Report
Review Summary
100%GoogleThe scan that finished after the summary above was scored, which is why the grid says zero and this says one hundred.
- Total reviews analysed
- 50
- Positive reviews found
- 50
- Negative reviews found
- 0
- Review reply percentage
- 98%
- Total Google reviews
- 53
- Google rating
- 5.0
- Average response time
- 30+ days
Listings
3% accurate1 of 31 directories have a record that matches. These do not:
- Yelp
- MapQuest
- Tellows
- ShowMeLocal
- and 24 more
Local SEO Heatmap
“Marketing agency” searched from 49 points across a 4.3 mile radius of Houston. Every pin came back the same.
0 of 49 points put us inside the top ten. Rank changes with where the customer is standing, and ours does not.
Run yours
Your business name and website is enough to start. The scan takes a few minutes and the report comes back the same way the one above did.
A read-out is not a repair
The report tells you what is wrong. Some of it you can fix yourself in an afternoon, and we would rather you did. Bring the ones you cannot to the free weekly call and we will work through them live, or put a fuel plan on it and we do the fixing.
The weekly call
Bring your biggest problem. We solve it on the call.
Not a webinar and not a pitch. We go round and ask everyone what they are blocked on, pick one, and deal with it properly in front of everybody.
- 1
Everyone says what they are stuck on
Round the room, briefly. Most people find somebody else has the same problem.
- 2
We pick one and teach the theory
Why it happens and how to think about it, so you can handle it yourself the next time it comes up.
- 3
Then we actually fix it, live
The second half is the doing. Not slides about the solution, the solution, built while you watch.
Thursdays at 1:00 PM Central