Starter Fuel
Self-starter fuel. The keys, the map, and somebody to call.
$997
$497/month
plus a one-time $497 setup fee
You save $500 every monthEverything you need to run your business online, set up properly, plus a real team on standby the second you get stuck.
You are in today. No application to be judged on, no approval call, no waiting list.
100% Satisfaction, Money-Back Guarantee. Not satisfied? Tell us and we refund your monthly fuel. The one-time setup fee is not refunded, because that work is already done.
Most owners do not have a software problem. They have a nine-apps-and-a-notebook problem. The leads are in one place, the calendar is in another, the follow-up is in your head, and the thing you keep meaning to fix never gets fixed because you are busy actually running the business.
Starter Fuel ends that. You get the Engine set up and working, the playbooks that show you exactly what to do with it, and a Help Desk you can message at any hour without watching a clock or counting a ticket allowance. You stay in the driver's seat, and you are never on your own in there.
And you are not learning it alone. Every week, Basim runs live coaching that any client can join, and the LET GO BOSS community is full of owners a few steps ahead of you who have already solved the thing you are about to hit.
The playbook is what to do. Starter Fuel is how it gets done. Every one of the ninety-five actions in the 10-Step Playbook is something this plan can execute for you, and the playbook itself is free whether or not you ever buy anything.
See the playbookYou drive the Engine. We hand you the keys and the map.
The Engine is the software that runs the business side of your business. Your contacts, your calendar, your text messages and emails, your website pages, your invoices and your follow-up all live in one place instead of in seven different apps that do not talk to each other. It comes with every fuel plan and it is set up for you before you ever log in.
On Starter Fuel the Engine is set up for you, connected to your business, and ready on day one. From there it is yours to run, with the playbooks, the templates and the Help Desk right there whenever you want a second pair of eyes. Most people are genuinely surprised at how much they can do themselves once the thing is set up properly.
Set up for you, not shipped as a blank box
Your account, your numbers, your calendar and your pipeline are configured before you log in. You are not staring at an empty screen wondering where to start.
Playbooks for the things that make money
Step-by-step guides for the funnels, the email sequences and the text follow-up that actually bring customers back. Copy them, change the names, switch them on.
The AI Vibe Builder is included
Describe the page or the small app you want and watch it get built. It is genuinely good, and it is the part clients tell us they did not expect to enjoy.
Unlimited Help Desk, around the clock
Stuck at 10pm? Message us. There is no ticket limit, no fair-use asterisk and no upsell waiting at the end of the answer.
And here is what it replaces
Most owners are already paying for four or five of these separately, in four or five different places, with four or five different logins. All of it is included, in one system, from your first day.
Your customer list, finally in one place
Every contact, every conversation and every deal in one view, so nobody falls through the cracks because they were in someone else's inbox.
Texts and emails from one inbox
Reply to a text, an email, a Facebook message or a website chat from the same screen, on your phone or your laptop.
A calendar that fills itself
People book you directly, get their own reminders, and stop no-showing. You stop playing phone tag to find a time.
AI that answers when you cannot
An assistant that replies in your voice at 11pm on a Saturday, asks the qualifying questions and books the appointment while you sleep.
Websites, landing pages and forms
Build and change your own pages without waiting on a web developer, and every lead lands straight in your contact list.
Email and text campaigns
Send the newsletter, run the promotion, follow up with the people who went quiet. All from the same list you already have.
Reviews that come in on their own
Ask every happy customer for a review automatically, and get told the moment a new one lands.
Quotes, invoices and payments
Send an invoice, take the card, set up the subscription. No separate billing tool to reconcile.
Courses, memberships and communities
If you want to sell knowledge as well as time, the platform for it is already included.
What actually happens after you press the button
No mystery, no "someone will be in touch". Here is the real sequence, so you know exactly what your first week looks like before you commit to anything.
- 1
Right now
You are in
No application, no approval call, no waiting list. You sign up and your account exists. That is the whole gate.
- 2
Day 1
Your Engine is set up
We configure your account, your phone number, your calendar and your pipeline while you get on with your day.
- 3
Day 2 to 3
You are shown around
A walkthrough of where everything lives, so you can find what you need without hunting for it.
- 4
This week
Your first automation is live
Usually the one that follows up with leads you were already losing. It is the fastest money most owners find.
- 5
Every week
Coaching with Basim
Bring a real problem from your week. Get it answered live, alongside other owners doing the same thing.
The people you get, by name
Not a pool of anonymous contractors and not a support queue that starts from scratch every time. These are the actual humans on your account, and you can message them. Click any of them to read a bit about who they are before you ever have to speak to them.
You
The builder
You drive. We hand you the map, the tools and the people to get there faster.
Sadia Anwer
Client Success
Your focal point. She answers the line, keeps things moving, and knows where your work stands.
Meet Sadia24/7 Help Desk
Always on
Unlimited. Humans and bots, around the clock, on every plan.
LET GO BOSS Community
Builders like you
Owners and operators building in the open. Free while we are in Beta.
Basim Mousilli
Founder & Account Manager
Account manager on every account, and he runs the Weekly Coaching open to all clients and the community.
Meet BasimYour fuel
This plan runs on the Engine, the playbooks, the AI Vibe Builder and weekly coaching rather than staff hours, which is why it costs what it costs. Sending us work to do is not part of it — if you want a specific thing built we will quote it, or you will often find it already priced in the Fuel Shop. And if you get to the point where you would rather someone just did it for you, Regular Fuel adds 10 hours of our team every month and you can move up any time without starting over.
The 24/7 Help Desk is genuinely unlimited on every plan, including this one. Staff hours are something separate and you never spend them on asking a question.
Everything included, in full
The complete list for Starter Fuel, software and people. Nothing here is an add-on or an upsell later. What your hours actually go on each month is decided by the assessment, which is explained just below.
You are in instantly, with the community, the Help Desk and Weekly Coaching from your very first day. Nothing is drip-fed and nothing is held back.
Software
- Engine CRMContacts, pipelines and history in one place
- AI Vibe BuilderBuild your app, site and pages yourself
- AI agentsAnswer, qualify and follow up around the clock
- Sites and funnelsPages wired into your CRM
- Marketing campaignsEmail, SMS and funnel sequences
People
- 24/7 Help DeskUnlimited, every plan
- LET GO BOSS communityBuilders and operators, free in Beta
- Weekly Coaching with BasimOpen to every client
- Sadia Anwer, Client SuccessYour day-to-day focal point
You are not the first person to take this step
Before you spend a penny, have a look at what we have actually built and what the owners we built it for say afterwards. These are real businesses and real names, not stock photos with invented quotes underneath them.
Every one of them started exactly where you are now, wondering whether Starter Fuel was worth it.
What you actually get each month
Where you are on the playbook is what we work on. That is the honest answer to "what do I actually get": not a fixed package and not a retainer that quietly does the same thing every month, but a starting point you and we agree on, and the next step from it, every month.
- 1
You self-assess on the playbook
Before anything is bought, work down the ten steps and mark honestly where you are. Tick what is genuinely done, raise a hand on what is not, and leave the rest blank. It takes about ten minutes, it costs nothing, and it is yours whether or not you ever pay us.
- 2
We go through it properly with you
On your first call and again at onboarding we walk the same ten steps with you, out loud. Owners routinely think a step is finished when it is half wired up, and an hour of someone asking the awkward questions is what turns a rough guess into a real starting point.
- 3
That becomes your starting point and your route
Where you actually land is where your plan begins, and the steps ahead of you are the route. That is your scope. This month's hours go on the next thing that genuinely moves you forward, and you will know what that is before we start it.
- 4
You watch it happen in your dashboard
Every task we open, every update and exactly where you are on the playbook shows up in your own dashboard. You are never waiting on a monthly report to find out what we did, and you never have to ask.
- 5
And you hear it on the weekly call
Weekly Coaching is where progress gets talked through rather than filed. Bring what is in front of you, get it worked through live, and leave knowing what the next step is.
- 6
Then we reassess, and go again
Every step you clear changes what matters next, so we re-run the assessment and the scope moves with it. That is the whole loop: keep inserting fuel, keep progressing, until you are the one letting go.
You can start the self-assessment now, free. It is the same list we will walk through with you, and doing it first means your first month starts from a real picture rather than a guess.
Assess myselfIt is not always the same kind of work
A fuel plan is not a CRM package with a different sticker on it. What your hours go on depends entirely on where the assessment puts you. Some months that is unglamorous plumbing, some months it is the thing you have been putting off for a year.
- A brand, a website and the basics, because there is nothing to send traffic to yet
- Campaigns and content, because the offer is proven and nobody has heard of you
- Automation and follow-up, because the leads are already there and going cold
- Custom software, because the thing your business needs does not exist to buy
- Pure strategy and delegation, because the business is fine and you are the bottleneck
What changes, and roughly when
Outcomes rather than numbers, on purpose. Anybody promising you a specific percentage without knowing your business is guessing, and you would be right not to believe them. This is what the first few months actually feel like.
First fortnight
Everything in one place
Your contacts, calendar and conversations stop living in five apps and a notebook. You stop losing things in the gaps.
First month
Follow-up that happens without you
The leads you were forgetting to chase get chased automatically. For most owners this is where the first extra money shows up.
Ongoing
You stop being stuck
Between the Help Desk, the playbook and weekly coaching, the thing that used to block you for a week now blocks you for an hour.
What this would otherwise cost you
We are not going to invent a big number and call it your savings. Here is simply what the pieces cost when you buy them one at a time, from their own public price lists.
A CRM with marketing built in
HubSpot Marketing Hub Professional, plus $3,000 of onboarding that is not optional.
$890/mo
The same CRM for a team of five
Salesforce Sales Cloud Enterprise at $175 per person per month, billed annually.
$875/mo
Someone to actually run it
A part-time marketing coordinator, before benefits, and still one person with one skill set.
$3,000+/mo
Ads managed by a specialist
A typical management retainer, usually charged on top of your ad spend.
$1,000+/mo
Starter Fuel, all of it together
$497/mo
Competitor prices are public list prices checked in August 2026 and they do move. The point is not that we are the cheapest line on a spreadsheet. It is that one fuel plan covers the software, the setup, the team and the support that would otherwise be four separate bills, four separate logins and four separate people to chase.
Upgrade
For $1,000 more a month, you also get Regular Fuel
Never alone in the car. Twenty hours a month beside you.
- Jek Tibayan, Senior Developer
- 10 fuel hours a month
- Hypercare for your first 30 days
The weekly call
Bring your biggest problem. We solve it on the call.
Not a webinar and not a pitch. We go round and ask everyone what they are blocked on, pick one, and deal with it properly in front of everybody.
- 1
Everyone says what they are stuck on
Round the room, briefly. Most people find somebody else has the same problem.
- 2
We pick one and teach the theory
Why it happens and how to think about it, so you can handle it yourself the next time it comes up.
- 3
Then we actually fix it, live
The second half is the doing. Not slides about the solution, the solution, built while you watch.
Thursdays at 1:00 PM Central
Launch offer
10% off your first 3 months
Saves you $150 over your first 3 months. Ends December 31, 2026.
LETGO2026
Applies at checkout
What is a fuel request?
It is how you ask our team to do a piece of work. Think of it as having a creative, marketing and tech crew on call, without any of them being on your payroll.
Your fuel hours are spent through fuel requests. You ask for the work, we size it and do it, and you watch it move in your dashboard. Nothing gets started before you know what it will cost in hours.
- 1
Send it from here or from your dashboard. Say what you need and how urgent it is.
- 2
We size it as Small, Medium or Large and tell you the hours before we start, never after.
- 3
You get updates by text and email the whole way, from received to delivered, like tracking an order.
Things people ask for
Sizes, hours and how long they take
Small1 hour1 to 2 business days
A change rather than a build. Copy edits, a graphic, a form, one email template.
Medium2.5 hours5 to 7 business days
A piece of work with moving parts. A landing page, a workflow, a short campaign.
Large5 hours10 to 14 business days
Something that needs planning first. A funnel end to end, a migration, a video edit.
The small print, told to you up front
Engine CRM usage is pay-per-use and billed on top of your plan. You only pay for what you actually send and use. Every charge is itemized in the billing section of your dashboard, line by line, so you can see exactly where it went.
Text messages
Outbound and inbound SMS and MMS, charged per segment sent or received.
Phone calls
Inbound and outbound call minutes, plus recording and transcription where enabled.
Phone numbers
Monthly rental for each number you keep, and any number verification or registration.
Emails
Charged per email sent through the Engine, including campaigns and automations.
AI usage
Conversations handled by AI agents, content generation, and voice minutes.
Verification
Email validation and carrier registration where a campaign requires it.
Itemized line by line in your dashboard, every month. No bundled mystery fees and nothing you have to ring someone up to understand.
Everything people ask before saying yes
These are the real questions we get about Starter Fuel, answered straight. If yours is not here, please just ask us. We would much rather talk it through than have you guess.
For a great many owners, yes. You get the full Engine, set up properly, plus the playbooks, the AI Vibe Builder, weekly coaching with Basim and the community. What Starter does not include is our team building things for you — no work requests, no fuel hours. If you find yourself wishing somebody would just do it, that is the moment to look at Regular Fuel, and you can move up any time without starting over. One-off pieces can also be quoted, or bought outright from the Fuel Shop.
$497 a month, down from $997
This is founding-client pricing while we grow, and it is half of what this plan is going to cost. Your rate stays where you signed up.
Every month you wait costs you the leads you already paid for
The people who called you last month and never heard back are the cheapest customers you will ever get. Follow-up is the very first thing we switch on.
The community is free while we are in Beta
LET GO BOSS is included at no cost right now. That will not be true forever, and members who joined early keep their access.
You already know what needs fixing. Starter Fuel just gives you the tools and the people to finally fix it, and you can be up and running today.
You are covered by the 100% satisfaction, money-back guarantee. The only thing you are really risking is another month of doing it the hard way.
$497 a month plus a one-time $497 setup fee.
Starter Fuel
$997 $497/mo + $497 setup